Citi Bank, New York

SVP Creative Director, 2021–present
Cross-Platform Experience Strategy & Fundamentals

As the team lead, I design the systems, structures, and narratives that bring coherence to complex digital ecosystems, bridging strategy and execution to build frameworks that scale unified user experiences across channels, regions, and touchpoints. I foster collaboration across design, content, technology, and leadership while orchestrating multi‑stakeholder timelines to deliver high‑impact brand and creative initiatives.

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RAIN, New York

Creative Director, 2018–2021

Concepted, designed, and launched conversational AI experiences for Fortune 100 brands. I led agile teams developing bespoke narrative brand experiences and virtual assistants, delivering cross‑modal design systems to extend their reach across major platforms (Alexa, Google Assistant, Siri) and devices.

Clients included Nike, Amazon, Google, Starbucks, Nestlé, Stanley Black & Decker, and Danone.

 

ERGO Interactive, New York

Executive Creative Director, 2017–2018

Led a new cross‑functional task force using micro‑level credit‑card spend data to create award‑winning, hyper‑personalized lifecycle campaigns for American Express, reaching 15M+ card members monthly. 

 

RAPP, New York

Group Creative Director, 2015–2017

Creative lead for RAPP’s flagship office, overseeing global and national accounts generating $20M+ annually. Defined the creative vision for data‑driven CRM programs and integrated campaigns. Managed a 40+ blended team and launched in‑house operational initiatives that elevated quality, streamlined workflows, and reduced turnover by over 50% in the first year. 

Clients included Visa, SAP, Hewlett Packard Enterprise, Spectrum, Pfizer, and American Family Insurance.

 

Rosetta Razorfish, New York

Group Creative Director, 2012–2015

Led the NYC creative organization, developing brand identity systems, e‑commerce platforms, mobile apps, and social campaigns for major global brands. Built strong client partnerships, drove continued growth, and played a key role in winning marquee accounts including AT&T, Marriott, and Tracfone. Directed blended teams across six locations from concept through execution.

Clients included IBM, Panasonic, Lenovo, JPMorgan Chase, Beiersdorf, Charles Schwab, Fidelity, and Wyndham Hotels.

 

Boombox Inc., New York

Creative Director, 2010–2012 

Created multi‑channel marketing programs and social campaigns that consistently outperformed projected response rates—often by more than 200%. Doubled the size of a cross‑disciplinary team to 20, elevated creative standards, and significantly increased profit margins.
Clients included American Express, Facebook, Johnson & Johnson, and Delta Air Lines.

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Digitas, New York

Associate Creative Director, 2008–2010

Designed American Express’s first centralized online card‑acquisition experience for prospects and card members, boosting single‑product conversion rates by up to 300%.

 

Lippincott, New York

Senior Associate, 2007–2008

As the first interaction designer at Lippincott’s renowned brand consultancy, I partnered across multidisciplinary teams to create digital identity systems, motion guidelines, online brand centers, activation kits, and training materials for clients such as Samsung, Walmart, Comcast, Nokia, and Delta Air Lines.

 

H2O Associates, New York 

Senior Art Director, 2001–2007

Created websites, campaigns, commercials & print materials for clients including American Express, Deutsche Bank, Condé Nast and WNBA